New Google Search Console

New Google Search Console

Google Search Console is an invaluable analytical tool, which provides significant information about the visibility of a given website in Google, its condition or problems. Since recently, marketing specialists and web masters have had a reason to be pleased, because…

 HTTPS — is it worth it?

HTTPS — is it worth it?

It appears that the hype around HTTPS intensified in August 2014, when Google announced that this protocol would be a ranking factor. Many assumed that with this move, Google tried to persuade website owners to transfer their sites there. Why…